Wednesday, October 27, 2010

Selecting artists for Cow Art and More

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One of the questions I get asked by the art and agriculture communities alike is how artists and their work are selected for inclusion on Cow Art and More. I would say only one in eight artists, where contact has been initiated by myself or the artist, end up exhibiting their art with Cow Art and More.

Why is that the case?

First, while Cow Art and More is not a traditional "brick and mortar" gallery, we still hold ourselves to the same top standards. We not are not like an Ebay or Etsy site where anyone can list their art. If an artist's work meets an initial appeal, I make a point to interview the artist.

I like to get to know the artists because we like to include ones who have a genuine interest in agriculture. More than half of our artists live on a farm and/or own livestock themselves. It is that understanding, we feel translates into the beauty of creating the art of farms and farm animals.

Once the artist has passed an interview, the work is reviewed by committee for its uniqueness and appeal to our customer base. We feel very strongly that the art must "add something" to the agricultural art portfolio we offer. That same art must also offer good value; it needs to be something the new owner will cherish for years to come.

If the committee finds that the artist is a good fit, an official invitation is extended. While there are a few artists that find they're unable to make a commitment to us at this point, the ones that do understand our business and the efforts we make in providing high quality art and excellent customer care.

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