Common mistakes when buying jewelry for a gift

Part of making jewelry and interacting with customers also means that I have learned the do's and don'ts of buying jewelry for a gift. These are the top 5 "blunders" I've seen people make when buying jewelry and my advice on how to prevent them.

1. Not knowing the details. I have actually had men buy earrings for a gift and not know if the woman had pierced ears. Wow! Major gamble! Find out as much information about your lady as possible. A good start is to find out a ring size, bracelet size, preferred length of necklaces, color preferences, metal preferences and any allergies.

2. Getting her something she doesn't have. This is only a good thing if you have heard her say that she wants a ".....". For example, if she doesn't own any bracelets, there may be a good reason why. Maybe she has a job where it gets in the way or she would have to take it off frequently. Take a quick inventory of her jewelry and get an idea of what she prefers or take notes the next time you are window shopping together.

3. Not considering the "what ifs". Is your jewelry purchase sizable? Can you return or exchange it if she doesn't like it? What if she likes the pendant but wants a different chain? Understand the exchange and return policy on the jewelry BEFORE you purchase it.

4. Buying something that doesn't go with her body type. Believe it or not, how a piece of jewelry is shaped or formed impacts how it looks on a person. For example, round earrings do not look good on a woman with a round face. A small pendant on a short chain isn't particularly flattering to a curvaceous woman with a large bustline. When you're buying the piece, get the person helping you to give suggestions or even the model the jewelry if necessary to help with the decision making process.

5. Buying something that doesn't go with her style. Buy her something she will wear! If she doesn't go to a lot of fancy occasions, she may not get a lot of wear from a big, fancy cocktail ring. Inexpensive earrings may be a better fit for daily wear. If she does a lot of work with her hands, a ring may not hold up to her rough schedule, but a necklace might fit the bill.

I am always happy to help shoppers with their gift purchases! There is also a group of articles on the Cow Art and More art resources page that art collectors, enthusiasts and jewelry collectors may also find helpful.